You Have to Work Long and Hard to Increase Sales?

Well, that’s what everyone thinks isn’t it? That’s what you believe, isn’t it? Confess. You’ve bought into the idea that you have to work long and hard and pay your dues in order to succeed.

If you aren’t producing the results you want now you think you just have to work harder and the payoff will follow. Isn’t it also true that there comes a point where no matter how hard you work the returns on your efforts begin to diminish? You can only push so hard for so long before you begin to crack and everything begins to crumble around you.

The reality is that how hard you work how long you work doesn't have anything to do with the success you enjoy. As a child I was sent by my Dad to go do a particular chore outside, and after I finished the chore I was to be certain to close the gate. Sounds easy enough doesn’t it? Well I ran out did the chore, and was all set to close the gate. The problem was that no matter what I tried no matter how hard I tried no matter how much I struggled I just couldn’t get that gate latched so it wouldn’t come open if I walked away. I also couldn’t just walk away from the gate to get help because if I did the animals on the other side who were now highly curious about this little girl who was huffing and puffing pulling and pushing and lifting trying to get the gate latched. After what seemed like hours when I was at the point of absolute tears exhausted and totally frustrated along comes my big brother. At that point I was sitting on the ground in tears holding the gate shut with my body head down in my arms feeling completely sorry for myself. He comes along and says, “You better close that gate squirt,” flipping the latch with one hand as he walks past. I couldn’t close the gate because I had the latch upside down!

Now my frustration was even greater because I had struggled so hard to do something even I could have done with a simple flick of my wrist. The point being that it isn’t that you have to work harder or pay your dues to increase sales and enjoy the success you could be enjoying. In fact, when you’re really struggling really frustrated it’s nothing more than a clear sign that you need to step back and get outside help.

The more frustrated you are the more difficult it is for you to increase sales the more likely it is that you too are missing an obvious mistake. Unbeknownst to you you’re taking actions that aren’t helpful. And you don’t know what to do to make them work even though it’s obvious to others. There’s something upside down or inside out in the way you're doing things. It could be in the way you attract prospects, the way you speak with prospects in a sales conversation, how you work with existing clients, something isn’t quite right. In many cases seemingly little changes can have a significant impact on your results. And when you discover what it is, like my childhood story, you’re flabbergasted that you could have missed the obvious but you did.
Sources: www.marketingarticlelibrary.com

10 Steps to Creating Your Internet Marketing Plan

If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan:

What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

2. Marketing Funnel:

The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they "funnel" clients. The process begins from the wide top of the funnel, representing low-cost products or free give-aways, and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?

3. Your Competition:

Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, http://www.alexa.com/#traffic, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the service or product offerings?

4. Target Market:

Instead of trying to marketing to everyone (the shotgun marketing approach), find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online? (Note--you can do keyword research with free downloadable software, http://www.GoodKeywords.com).

5. Solution to a Problem:

The reason that someone will buy your product or hire to you to provide a service is to solve a particular problem that they have. What problems and issues plague your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?

6. Branding Your Business:

Your domain name can either help you be memorable or cast you into a sea of "brandless" solutions. At a minimum, you'll want to buy both your personal name as well as the name of your business in the .com version, if it's available. Then buy the .com versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages.

You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well. Internet marketer Dean Jackson brands his ebook on how to stop a divorce by owning the domain name, StopYourDivorce.com, This is a compelling solution to his target market -- men who have been ignoring their wives' complaints of marital dissatisfaction and come home one day to an empty house and a note telling him that she's filing for divorce.

7. Assess your website.

Your web site should be visually appealing, with one primary font for the text and a simple primary color scheme, along with an easy-to-navigate layout, and readily identifiable buttons to link to other pages in the site. Your content should focus on and address the problems of your visitors and how your product or service can help solve their problems. Rather than listing the features of your product or service, detail the benefits they'll gain from purchasing your product or service. People rarely buy features -- they buy benefits. Don't depend on your web site designer to write your content -- that is best done by you, as you know your business and your target market better than anyone.

Present a clear call to action that is clearly shown on every page of your site. In an online business, your primary call to action should be getting the visitor's name and primary email address by asking him subscribe to your ezine or by giving him access to a free ecourse, special report, audio recording, or ebook. Lastly, provide an abundace of readily available information to demonstrate your expertise (articles, blog posts, free downloads, giveaways, contests). Your visitor is always asking WIIFM (What's In It For Me) -- make your web site about your visitor, not about you.

8. Online Business Management Technology:

Do you have access to the appropriate services and technology that will help you sell your product or service online? At a minimum you'll need a merchant account (permits you to take credit card payments) that includes a virtual gateway (enables you to process transactions online) and a full-featured shopping cart that will permit you to sell both physical and electronic products and create a series of autoresponders to follow up with buyers and non-buyers alike. Depending on your marketing plan, you may also want to investigate email newsletter distribution services, online appointment setting services, stand-alone autoresponders, blogging software, article submission sites, online press release distribution services, website content management services, and links exchange management services and software.

9. Internet Marketing Strategies:

How will you create traffic to your website? There are countless ways to do this, including: pay-per-click purchases (in which you buy a keyword at a search engine and pay for placement on that search engine for that keyword and pay for each visitor who clicks on that link and is sent to your site); organic search engine listing ranking (in which your site comes up at the top of the non-sponsored listings on a search engine by having keyword rich descriptions in the page title and page desciption meta tags and then optimizing each page for no more than 3 keywords in the first 250 words on a page); well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; series of podcasts containing interview with experts of interest to your target market; ongoing series of teleconferences containing value-added content for your target market; submission of online press releases with new tips information for your target market; exchange relevant links with others in different industries with the same target market;

10. Building a Team:

You'll never be able to do this all alone. The most successful business owners don't even try. You need to add experts to your team who are great at what they do so that you've got the time and energy to go out and do what you do best -- selling your products and services to your target market. Some great experts to add to your team include a virtual assistant or online business manager, an online business coach, a web site designer, a graphic designer, a writing expert (editor, ghost writer, proof reader or copy writer), a bookkeeper, and intellectual property attorney, to name a few.

To conduct a successful Internet marketing campaign, you need to integrate your plan into the overall marketing plan/business vision that you have for your service business. Some businesses will thrive off Internet marketing alone; however, for most, Internet marketing simply complements and enhances your offline marketing strategies.
Sources: www.aj2000.com

Four Marketing Myths That Steal Sales

How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing...you may not have enough leeway to count the loss and go on.

Yeah, there sure are a LOT of ideas out there about what will and what won't skyrocket sales numbers and profit margins! And to be truthful, a lot of those ideas are just a bunch of bunk. Yep, you've got to be on your toes and know the truth about marketing tales. Here are a few of the lines of misinformation that you've probably heard before...

You've Got To Have The Cheapest Prices In Town To Be Competitive

Let me ask you this...Do you always buy the cheapest product on the shelf, or always shop at the store that has the lowest prices? No, I don't either. What you and I know that these people don't is, that value counts for a lot. Oh yeah, sure... there are a few people out there who only buy the cheapest things in town, but most of us understand that the cheapest isn't always the best buy for our buck.

How does this apply to you? Here's something you can try...make it a little test to see just how true this myth is. Find a low-cost way to enhance the perceived value of your product or service, then raise the cost a little. See what happens! Don't be surprised if your sales and profits shoot up!

Advertisements Need To Be Changed To Keep The Public From Becoming Bored

This one reminds me of one of my cousins. He's famous for breaking things that are fixed. Yeah, he'll go out and buy a perfectly good running car, but every time you see him, he's under the hood tinkering with something. Before long...you guessed it...the car won't run and has to go to the garage for repairs.

It makes no sense to run a business like Cousin Jim and his cars. Hey, if it's working why try to fix it? Think about it...what's the goal for advertising? Yeah, to attract new customers. Once the new customer comes through the door, the advertisement has effectively done its job. Does that customer need to be affected by the same ad? No, so let the ad do its job for the rest of the people out there who haven't seen it yet.

Now, I'm not saying that you should never change your advertisement... just never abandon a winner midstream. A good rule of thumb is to spend 80 percent of your advertising money on proven methods, and to risk 20 percent on experimental advertisements. Keep the tried and proven working for you, while you test the waters for new ideas that might work even better.

The More Choices A Customer Has, The More Likely He Is To Buy

Yeah, yeah...they say variety is the spice of life and all that, but too many choices can lead to procrastination. We all know what happens when we procrastinate. Yep, we never get back to it!

Do you know what happens when a customer can't decide?... you lose a sale that you already had in your pocket. Yep he came in to get it, saw more options, stopped to make up his mind, then walked out still thinking about it...maybe to never return.

A tip for the wise marketer - limit your customer's decisions to either yes or no. Let them decide either yes I'll buy or no, I won't buy. Don't risk confusing them and losing the sale.

Everybody Needs My Product/Service So I Don't Need To Advertise

Hey, building a business is a lot of hard work! There aren't many free rides along the way. Chances are, your potential customers need to be convinced that they NEED to choose your service/product. Yep, finding the customer, convincing him to use your service/product, then closing the deal is a process that can't be easily bypassed. Don't be fooled into thinking you're any different! It could be hazardous to your profits.

A friend of mine owned the only dog grooming shop in her town. Hey, no competition means you don't need to advertise...right? After an initial anouncement of her grand opening, this lady did no advertising. Business slowly trickled in and barely covered the overhead. Finally in a desperate attempt to get business off the ground she began putting flyers in all of the local veterinarian clinics and ads in the local newspaper. Bingo! Business began pouring in... and most of the people said, "I didn't even know you were here!" or "Fifi's been needing groomed for quite some time. When I saw your ad, I decided to go ahead and get it done."

Let's face it, people are often....well, lazy. They don't always go out of their way to find the phone number to contact you, even when in the back of their mind they know they need to do something. Yeah, advertisements are often the little prod they need to get motivated. Don't shortchange yourself by neglecting to advertise.

How about you? Have you ever driven by a business for a long time without even noticing it? Yep, we all get too busy to pay attention sometimes.

Hey, you've learned a few of the misguided marketing myths that many people are fooled by...now you can apply the REAL marketing concepts to your own advertising campaign and watch the results!

sources: http://www.marketingarticlelibrary.com

Asian, American leaders back free trade to ease crisis

Leaders from Asia and the Americas promised on Saturday to push for a global free trade deal and reform international lenders in an effort to keep the world from sliding into a deep recession.

US President George W Bush, Chinese President Hu Jintao, Japanese Prime Minister Taro Aso and other members of the 21-nation Asia-Pacific Economic Cooperation group, or APEC, said they would refrain from raising trade barriers over the next 12 months.

They also supported overhauls of the International Monetary Fund, or IMF, and the World Bank at a time when more countries need emergency bailouts to avert economic devastation.

"The current situation highlights the importance of ongoing financial sector reforms in our economies," the leaders said at the mid-point of a two-day summit meeting at a fortified defense compound in Peru's capital, Lima.

On his last scheduled trip abroad before handing over power to President-elect Barack Obama on January 20, Bush joined APEC peers in rejecting protectionism even if economies worsen.

The leaders committed to try to reach a breakthrough in the stalled Doha round of trade talks before the end of this year.

"It's important for us to continue to work together in this time of economic turmoil," Bush said.

Despite calls by all sides for a trade deal, disputes between the United States, the European Union, China, India and other key players have repeatedly wrecked hopes for a breakthrough during the last seven years of negotiations and it is not clear what concessions they are prepared to make now.

The APEC group accounts for more than half of global output and includes countries such as Russia, Indonesia, Australia, Canada and Mexico.

Russian officials said the threat of a major recession had forced Moscow and Washington to cooperate despite their differences, and China's Hu said leaders need to give "adequate attention to the impact of the financial crisis on the developing world and provide necessary support to relevant countries."

Japan was expected to reiterate an offer to give $100 billion to the IMF to prod other countries to chip in funds.

South Korean President Lee Myung-bak said big countries must do more. "There needs to be expanded support from the major economies to emerging economies that have difficulty in procuring foreign currency liquidity," he said.

Before the group met, Canadian Prime Minister Stephen Harper and Mexican President Felipe Calderon blamed the United States for starting the crisis and called for better banking regulations.

"Our closest neighbor and largest trading partner is the epicenter of the financial earthquake and global slowdown," Harper said in a speech to business leaders.

Calderon said structural problems in the global economy were allowed to fester before spiraling out of control.

"This wasn't caused by developing countries," he said.

APEC members said they strongly supported recommendations that the Group of 20 leading economies made last week in Washington. Nine of APEC's members belong to the G20.

sources: http://www.independent-bangladesh.com