Effective marketing means

During the early development phase, marketing to tenants and the community occur simultaneously. Analyzing the marketplace is the first step, Hays said. Developers Diversified performs a feasibility study to make sure a lifestyle center can succeed, which tenants might work and what format it should take. Research includes available land, which tenants are missing in a market and which tenants are needed. Armed with enough tenant interest and the proper demographic research, the developer can then create a plan to be presented to local public officials, who often need quite a bit of education.
Marketing is human activity directed at satisfying needs and wants through exchange process. The ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else's products, services or values. Strategic marketing is geared toward defining, creating, growing, developing, maintaining, defending, and "owning" your market.
"It's a process of educating each other,". "It's a process of collaboration and compromise."
Does advertising facilitate sales? There's no doubt that an effective online or offline ad works. However, the difference between advertising and marketing, especially online, is advertising involves a cold market process. You must be persuasive using text and graphics to create an interest in someone, an interest they were not actively aware they had. You must create that interest from scratch to get that all-important site visit. That helps in an increasingly challenging marketing environment for all retail projects
• identifying a problem that people will pay you adequately to solve
• letting these people know about your solution
• convincing them that your solution solves their problem, at least enough to try it
• doing all the above cost effectively