How marketing practices are changing

It's nothing new that the relationship between marketers and their potential customers can be a bit strained at times. Marketing can be quite important as a catalyst for change in general. It can swing marketplaces to a better product, bring awareness of new stuff, change attitudes and brand identities. It can decide elections and create entire industries.

Corporate marketing strategies, whether on the local or international level, are tied strongly to the macroeconomic environment such as government's fiscal and monetary policies. The importance of developing 'pro-position' and/or 'reposition' marketing strategies is stressed to compete aggressively in the 1990s. Several areas for research, which can augment marketing practices and knowledge, are also proposed.

Multimedia provides different means of communication and multiple touch points for your audience. Clearly, it is not a single execution, but rather a strategy that reinforces and enhances the brand experience by using a wealth of media opportunities to make the brand message pervasive and easy to recall.

This is an intensely practical rule-book designed to support and empower the individual manager — you — by offering a range of easy-to-implement rules which have already led to demonstrable success. These simple rules encapsulate the practical experience of some of the most expert marketers in the world. They are intended to help managers who have a less comprehensive knowledge of marketing than these experts, but the unique in-depth knowledge of the specific problems facing their own organization.