Philosophy of Enlightened Marketing

A lot of in the helping and remedial professions are uninformed of what marketing really is and how to utilize it effectively. Misconceptions about marketing also plentiful, leading many to imperfectly believe that they have to abandon their values, desires, and integrity in order market successfully. This ignorance leads to a great deal of unnecessary suffering when attempting to attract customers.

1. Enlightened Marketing has Integrity
In order to create a center of attention clients successfully, you need to do it with the highest integrity. Clients will be more likely to hire you if they recognize that you are sincere and can be trusted. Marketing with integrity means that you are honest about the strengths and limitations of your services in all aspects of your marketing.

2. Enlightened Marketing is Authentic
In order to market with authenticity you need to put your authentic self out there for people to see and experience. Acting authentically illuminates your distinctiveness and naturally attracts the clients who feel they can advantage from your individuality and what you particularly have to offer.

3. Enlightened Marketing is Passionate
When you are passionate about marketing and the services that you offer, you will be more forced to take the steps compulsory to build your business effectively. In addition, the enthusiasm that you exude will be part of what draws clients to you and builds your reputation.

4. Enlightened Marketing Has Vision
Your marketing efforts will be more flourishing if you have a clear vision for your apply and know how you intend to achieve this vision. Furthermore, the more inventive you are with your vision, the more profound and limitless it will be. You need to hold your vision throughout all your marketing activities, while allowing it to evolve and grow.

5. Enlightened Marketing is Conscious
To be attentive from the perspective of enlightened marketing means that you are aware of how marketing functions as both an art and a science. You make a conscious effort to learn and experiment with marketing strategies, discovering what works and what doesn’t, and modifying your plans accordingly.

6. Enlightened Marketing Shows Commitment and Dedication
In order to achieve the results you desire, you must be loyal and dedicated to developing your business and making it a priority in your life. To this end, marketing must be taken just as seriously as the service you provide to your clients.

7. Enlightened Marketing Is Unattached to Outcomes
While it is important to remain committed to your marketing it’s equally important that you remain unattached to the outcome of your marketing efforts. Regardless of how much marketing knowledge you have, things do not always go as planned. Patience and persistence are essential.