Goal Setting for Marketing

The scenario of a work from home business owner is absolutely different from one doing a job. It is quite obvious for a home based worker to get distracted with various chores through out the day. It can be phone calls coming in through out the day, getting distracted around with kids playing in the house, or just sitting back and watching your best TV show, or a phone call from a friend inviting you to buzz around, etc.

Knowing your goal and your audience is the basis of successful search engine marketing. Your goal should dictate everything - from content creation to link building you should always strive towards achieving that goal. It is real important to have a specific goal from the start. Although your goal for a site may change or evolve as time passes, having a goal will allow you to measure your success.
Here are some key steps you can follow to set better — and more attainable — goals.

1. Decide what it is you really want, and aim high. Don’t settle for what you think you can realistically achieve; choose a goal that you truly desire, something that ignites your passion. And don’t discount childhood dreams. In Carnegie Mellon professor Randy Paunch’s Last Lecture, he urges listeners to both achieve those dreams and enable the dreams of others. It’s great advice.

2. Keep it realistic. This doesn’t mean “easy to do”; it means doable. If you are 45 years old, you will never play starting quarterback for an NFL team no matter how hard you work. But heading up the marketing department of an NFL team? That’s within the realm of possibility.
3. Write it down. A goal that’s not recorded is just a wish. By writing down your goal, you make it concrete. And by looking at that written goal often, even daily, you keep it present in your mind — which can help you stick to your actions to support it.

4. Frame your goal as a positive aim, and record it in detail. Don’t just write “I’d like to leave my dead-end job.” Instead, write something like, “I will work as a financial manager for a Fortune 500 company, make six figures, and live in New York City.”

5. Think like an ant. Ants are determined; if you put a barrier in their path, they go under, over, or around it. Ants expect more from themselves than should be possible; just watch an ant hoist a stick 20 times its size. And they remain focused on what they’re doing until they succeed; when ants are working, they don’t arbitrarily stop or get distracted.

Keep your plan and your goal exactly near your computer so that you can view it often and keeps you focused on your goal. Read your plan and goal several times a day.