Market Opportunity Analysis

The business environment is changing rapidly and everybody wants a piece of the pie. Further, companies are fiercely competing for the greater piece of the pie by expanding aggressively beyond their current geographies, exploring virgin and new markets, forming joint ventures etc. You may discover that Global companies are offering better and cheaper products due to advantages of scale but on the other hand you may have built a level of dependence with your current market, you are losing on profit opportunities in other larger markets, you want to grow but your market is exhausted. Market Equations may have the answer to all these questions keeping you in touch with your market and helping you exploit any minute detail available.

Market opportunity analysis (MOA) is a systematic method for gathering and organizing information about a believed market opportunity. Cadotte and Harry Bruce, 2003) As the turbulent change of the marketing environment, it is more and more difficult to simply tell the market opportunity of a new venture. The need for a market opportunity analysis (MOA) is more demanding than before, especially for a new company. Cadotte and Harry Bruce, the Management of Strategy in the Marketplace
It is important for companies to evaluate opportunities so as to grow their business and to sustain in a competitive world where competitors don’t forget to trap opportunities available in market (termed as : Market opportunity Analysis MOA ).

Market Opportunity Analysis is a prime tool to determine attractiveness and probability of success in the growing market. It helps in understanding:

• If the opportunity can be articulated in order to benefit companies target market(s)
• Can cost-effective channels to reach the target market be figured out (cost effective media and various channels)
• Is the company internally capable of delivering what’s expected by customers
• What will the effect be on companies financial Return On Investment (ROI)