Social factor that influences consumer buying behavior

Sometimes social factor influences on consumer buying behavior and that has great influences on society. And sometimes it is a major factor in our buying behavior. We can not forgot and forgive this factor at all.

We know that social factor is also influences on our society and the social factor relate with the reference group. Reference group is the group that has direct or indirect influences on the buying behavior. And it also influences the consumer attitude also. Groups who have direct influences is the membership group. Most of the members are the part of this group. And some membership groups are primary group and other are related with the secondary group.

Primary groups are consisting with the family, friends, neighbors and many more are related with the primary group. And secondary group are consist with the religious people, professionals, and trade union also.

Most of the time people are influenced by the references group and formally and informally they are affected on their decision making by the references group. We can not easily remove those factors from our society and from our normal life.

Sometimes most of the people are influenced by those people who are not belonging those people or who have a minimal relation with the people. But people have a intention to join in those group. Here have also a group that group’s behaviors are people normally rejected. And normally groups people are do not accept the behavior.

We are in familiar with another group that is a opinion leader, people on this group advice or information about a specific product. Like which of the several brand is best and how a particular product may be used. In this behavioral group influences more on thy buying behavior.

Family is a social factor and most of the great influencer on the buying behavior. And no one can live the influences of the family. Here we know that most of the factor that is related with the family is a option of the experiment. Most of the experiment is related with the family and we can not forget the opportunity of the family.

Family is divided on the family of orientation and family of the family of the procreation. Here family of the orientation is related with the parents and siblings and normally we can told that it is a joint family, and family of the procreation is the family of sibilings.