Selecting A market segment

For evaluating different marketing segment, the farm at least see two factor those two factors are the segment overall attractiveness and the company objective and the resources those make it generally attractive, like attractive, size, growth and profitability those factor are very much affective in segmentation. And we will consider that factor when we make our segment.

Company long run effectiveness always related with the perfect segment of the market and if we can make a positive segment on our market that will be a most effective investment in our business. And an ineffective market means that there was some gap on segmentation.

Having evaluating segment we can differentiate our market in five sector and those are
Single segment concentration: in this sector a company concentrates on the single market and company will operate in that market, Like Volkswagen concentrate on the small car market.

Selective specialization: in this concentration the firm selects the number of the segment and they want to operate at those levels and for operation they are making the rules and regulation and they made the operation activity those they will use in their marketing area. Here we can mention that each promises to be a money maker.

Product specialization: in this area marketers will concentrate on the product and they will produce the product and those products will sell on different market segment. Here the main concentration on the product not on the market segment, they produce the product and the product will be sell on different market reason of product specialization.

Market specialization: here the firm concentrates on the selective market. And normally the firm wants to produce various kinds of product for the customer group that is selected by the marketer as a market of the product. In here the firm will get a good reputation, reason of the serving the product on the selective customer group.

Full market coverage: it is actually a big think for a big firm. And here the firm will operate in all the market and the customer in all the market will be treated as a customer of their own. And the form wants to produce all kinds of product for all the market and also for the all customer segment. In this market area their market will be strong and the brand name will be the asset for the company and we think that the market will be treated as a single concentration market. These kinds of market segment are quit difficult to introduce.